A planning application BH2011/02417 has been submitted to demolish the London Road Coop and to erect 3 to 6 storeys providing 407 units of student accommodation and 4 retail units (A1) at ground floor level with new service area vehicular access from Baker Street and landscaping works.
It is proposed that the student accommodation should be managed by Fresh Student Living, a specialist Student Accommodation company, who have provided a 16 page management plan which is included with the application.
The proposed design is uninspiring. The jumble of random rectangles presented by the London Road elevation seems devoid of any aesthetic message, the architect being determined to deny the eye any sense of rhythm or continuity of line.
It is difficult to see that this is a suitable area for student accommodation and that such an influx will do anything to assist the regeneration of the London Road shopping area.
See also: Redevelopment of the London Road Coop.