From now until next June the council is trialling a one year pilot scheme in the Coombe Road area of Brighton which features terraced streets of houses set close to the pavement with clear geographical boundaries. There has been a high proliferation of residential sales and letting boards in the area, creating an unsightly environment for residents.
The council has consulted the Brighton & Hove Estate Agents Association and Southern Landlords Association in drawing up the scheme to promote alternative ways to advertise properties for sale or rent. Estate agent boards are already banned in certain Conservation Areas in the city.
Planning officers have drawn up guidance for agents to encourage a move towards the display of a single internal window sign or smaller wall-mounted sign attached flush to the front wall of the property.
Approval to set up a voluntary scheme was given by the Economic Development & Culture committee last November.
If successful, the trial may be extended to other affected areas of the city. The new Tourism, Development & Culture Committee will review the effects of the scheme next year.
The pilot has support from local groups and organisations such as Rent Smart Brighton and Hove, the Coombe Road Area Local Action Team and the Universities of Brighton and Sussex.